Peter Gloor and Scott Cooper are researchers affiliated with the
Massachusetts Institute of Technology's Sloan School of Management
(MIT) and co-authors of the new book, "Coolhunting: Chasing Down the
Next Big Thing," from the American Management Association's publi****ng
arm, AMACOM Books.
Gloor and Cooper conduct research into how social networks facilitate
the discovery, testing, adoption, and dissemination of new ideas. The
authors have arrived at a set of principles that are forcing companies
to reconsider how they invent products and to reinvent themselves.
The authors are demonstrating their trend-sniffing techniques in a
live "coolhunt" running every weekday until May 11, 2007, from 2-3
p.m. ET USA. The coolhunt combines a web tour with an audio feed
through FreeConferenceCall.com. A log of each day's coolhunt is posted
on the Swarm Creativity Blog, where public comments help steer the
program:
http://swarmcreativity.blogspot.com
If you're interested in joining us, the access number is posted at the
Swarm Creativity Blog, where you'll also find logs of previous
coolhunts.
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